Beauty Standards and Women’s Insecurities
Why is it that women feel that they need to look pretty to be valuable? Unfortunately, there are a lot of reasons this belief has taken root. The world screams that “image is everything” not only in words, but in action. Open a fashion magazine, any magazine really, and you will likely find impossibly thin and flawlessly beautiful women gracing the pages. Perfectly curated and meticulously edited photos of the world’s most beautiful women are used to sell everything from clothing and beauty products to food, cars, and even cleaning products. While the overt message in these ads is “Buy my product,” the underlying and damaging message is, “You have to be physically perfect to be beautiful.” How We Got Here How did we get to this shallow and damning place? From an early age, girls are force-fed edited photos in magazines, on television, and in movies. You’ve probably heard the term “Sex sells.” The unfortunate truth is that that raw statement is embarrassingly true. Jean Kilbourne, a pioneering feminist critic, brought the issue of impossible beauty standards in Hollywood and advertisements in her documentary series Killing Us Softly: Advertising’s Image of Women in 1979. The series took a critical look at ways in which advertisements depict women, often reducing them to mere objects, and discussed the social implications of these practices. Although awareness of this phenomenon has helped to inspire some companies to use more “average” people in their advertising, the impossibly perfect depiction of women persists. And with that persistence comes the damaging message that perfection is the benchmark for beauty. Toys like the Barbie doll contribute to building young girls’ idea of ideal beauty. With unrealistic body proportions and superhuman good looks, the Barbie doll has long served as a silent teacher of what beauty “should” [...]









